ダン・アリエリー(2008)『予想どおりに不合理－行動経済学が明かす「あなたがそれを選ぶわけ」』熊谷淳子訳，早川書房

読書 ★☆☆

ダン・アリエリー(2008)『予想どおりに不合理－行動経済学が明かす「あなたがそれを選ぶわけ」』熊谷淳子訳，早川書房を読んだ。

本書の内容は，行動経済学の実証実験である。もとになった文献を読んだほうが，良さそうだ。

  • Daniel Kahneman, Barbara L. Fredrickson, Charles A. Schreiber, and Donald A. Redelmeier(1993) "When More Pain Is Preferred to Less: Adding a Better End," Psychological Science.

  • Donald A. Redelmeier and Daniel Kahneman(1996) "Patient's Memories of Painful Medical Treatments-Real-Time and Retrospective Evaluations of Two Minimally Invasive Procedures," Pain.

  • Dan Ariely (1998) "Combining Experiences over Time: The Effects of Duration, Intensity Changes, and On-Line Measurements on Retrospective Pain Evaluations," Journal of Behavioral Decision Making.

  • Dan Ariely and Ziv Carmon(2000) "Gestalt Characteristics of Experienced Profiles," Journal of Behavioral Decision Making.

  • Amos Tversky(1977) "Features of Similarity," Psychological Review, Vol. 84.

  • Amos Tversky and Daniel Kahneman(1981) "The Framing of Decisions and the Psychology of Choice," Science.

  • Joel Huber, John Payne, and Chris Puto(1982) "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research.

  • Itamar Simonson(1989) "Choice Based on Reasons: The Case of Attraction and Compromise Effects,"Journal of Consumer Research.

  • Amos Tversky and Itamar Simonson(1993) "Context-Dependent Preferences," Management Science.

  • Dan Ariely and Tom Wallsten(1995) "Seeking Subjective Dominance in Multidimensional Space: An Explanation of the Asymmetric Dominance Effect," Organizational Behavior and Human Decision Processes.

  • Constantine Sedikides, Dan Ariely, and Nils Olsen(1999) "Contextual and Procedural Determinants of Partner Selection: On Asymmetric Dominance and Prominence," Social Cognition.

  • Dan Ariely, George Loewenstein, and Drazen Prelec(2003) "Coherent Arbitrariness: Stable Demand Curves without Stable Preferences," Quarterly Journal of Economics.

  • Dan Ariely, George Loewenstein, and Drazen Prelec(2006) "Tom Sawyer and the Construction of Value," Journal of Economic Behavior and Organization.

  • Cass R. Sunstein, Daniel Kahneman, David Schkade, and Ilana Ritov(2002) "Predictably Incoherent Judgments," Stanford Law Review.

  • Uri Simonsohn(2006) "New Yorkers Commute More Everywhere: Contrast Effects in the field," Review of Economics and Statistics.

  • Uri Simonsohn and George Loewenstein(2006) "Mistake #37: The Impact of Previously Faced Prices on Housing Demand," Economic Journal.

  • Kristina Shampanier, Nina Mazar, and Dan Ariely(2007) "How Small Is Zero Price? The True Value of Free Products," Marketing Science.

  • Daniel Kahneman and Amos Tversky(1979) "Prospect Theory: An Analysis of Decision under Risk," Econometrica.

  • Eldar Shafir, Itamar Simonson, and Amos Tversky(1993) "Reason-Based Choice," Cognition.

  • Uri Gneezy and Aldo Rustichini(2000) "A fine Is a Price," Journal of Legal Studies.

  • James Heyman and Dan Ariely(2004) "Effort for Payment: A Tale of Two Markets," Psychological Science.

  • Kathleen Vohs, Nicole Mead, and Miranda Goode(2006) "The Psychological Consequences of Money," Science.

  • Margaret S. Clark and Judson Mills(1979) "Interpersonal Attraction in Exchange and Communal Relationships," Journal of Personality and Social Psychology, Vol. 37 ,
    12-24.

  • Margaret S. Clark(1984) "Record Keeping in Two Types of Relationships," Journal of Personality and Social Psychology, Vol. 47, 549-557.

  • Alan fiske(1992) "The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social Relations," Psychological Review.

  • Pankaj Aggarwal(2004) "The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior," Journal of Consumer Research.

  • Dan Ariely and George Loewenstein(2006) "The Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision Making," Journal of Behavioral Decision Making.

  • George Loewenstein(1996) "Out of Control: Visceral Influences on Behavior," Organizational Behavior and Human Decision Processes.

  • Peter H. Ditto, David A. Pizarro, Eden B. Epstein, Jill A. Jacobson, and Tara K. McDonald(2006) "Motivational Myopia: Visceral Influences on Risk Taking Behavior," Journal of Behavioral Decision Making.

  • Dan Ariely and Klaus Wertenbroch(2002) "Procrastination, Deadlines, and Performance: Self-Control by Precommitment," Psychological Science.

  • Ted O'Donoghue and Mathew Rabin(1999) "Doing It Now or Later," American Economic Review.

  • Yaacov Trope and Ayelet fishbach(2000) "Counteractive Self-Control in Overcoming Temptation," Journal of Personality and Social Psychology.

  • Ziv Carmon and Dan Ariely(2000) "Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers," Journal of Consumer Research.

  • James Heyman, Yesim Orhun, and Dan Ariely(2004) "Auction Fever: The Effect of Opponents and Quasi- Endowment on Product Valuations," Journal of Interactive Marketing.

  • Richard Thaler(1980) "Toward a Positive Theory of Consumer Choice," Journal of Economic Behavior and Organization.

  • Jack Knetsch(1989) "The Endowment Effect and Evidence of Nonreversible Indifference Curves," American Economic Review, Vol. 79, 1277-1284.

  • Daniel Kahneman, Jack Knetsch, and Richard Thaler(1990) "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy.

  • Daniel Kahneman, Jack Knetsch, and Richard Thaler(1991) "Anomalies: The Endowment of Effect, Loss Aversion, and the Status Quo Bias," Journal of Economics Perspectives, Vol. 5, 193-206.

  • Jiwoong Shin and Dan Ariely(2004) "Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable," Management Science.

  • Sheena Iyengar and Mark Lepper(2000) "When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?" Journal of Personality and Social Psychology.

  • Daniel Gilbert and Jane Ebert(2002) "Decisions and Revisions: The Affective Forecasting of Changeable Outcomes," Journal of Personality and Social Psychology.

  • Ziv Carmon, Klause Wertenbroch, and Marcel Zeelenberg(2003) "When Deliberating Makes Choosing Feel Like Losing," Journal of Consumer Research.

  • John Bargh, Mark Chen, and Lara Burrows(1996) "Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action," Journal of
    Personality and Social Psychology.

  • Margaret Shin, Todd Pittinsky, and Nalini Ambady(1999) "Stereotype Susceptibility: Identity Salience and Shifts in Quantitative Performance," Psychological Science.

  • Sam McClure, Jian Li, Damon Tomlin, Kim Cypert, Latane Montague, and Read Montague(2004) "Neural Correlates of Behavioral Preference for Culturally Familiar Drinks," Neuron.

  • Leonard Lee, Shane Frederick, and Dan Ariely(2006) "Try It, You'll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer," Psychological Science.

  • Marco Bertini, Elie Ofek, and Dan Ariely(2007) "To Add or Not to Add? The Effects of Add-Ons on Product Evaluation," Working Paper, HBS.

  • George Loewenstein(1987) "Anticipation and the Valuation of Delayed Consumption," Economic Journal.

  • Greg Berns, Jonathan Chappelow, Milos Cekic, Cary Zink, Giuseppe Pagnoni, and Megan Martin-Skurski(2006) "Neurobiological Substrates of Dread," Science.

  • Leonard Cobb, George Thomas, David Dillard, Alvin Merendino, and Robert Bruce(1959) "An Evaluation of Internal Mammary Artery Ligation by a Double- Blind Technic," New England Journal of Medicine.

  • Bruce Moseley, Kimberly O'Malley, Nancy Petersen, Terri Menke, Baruch Brody, David Kuykendall, John Hollingsworth, Carol Ashton, and Nelda Wray(2002) "A Controlled Trial of Arthroscopic Surgery for Osteoarthritis of the Knee," New England Journal of Medicine.

  • Baba Shiv, Ziv Carmon, and Dan Ariely(2005) "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research.

  • Rebecca Waber, Baba Shiv, Ziv Carmon, and Dan Ariely(2007), "Paying More for Less Pain," Working Paper, MIT.

  • Tor Wager, James Rilling, Edward Smith, Alex Sokolik, Kenneth Casey, Richard Davidson, Stephen Kosslyn, Robert Rose, and Jonathan Cohen(2004) "Placebo- Induced Changes in fMRI in the Anticipation and Experience of Pain," Science.

  • Alia Crum and Ellen Langer(2007) "Mind-Set Matters: Exercise and the Placebo Effect," Psychological Science.

  • Nina Mazar and Dan Ariely(2006) "Dishonesty in Everyday Life and Its Policy Implications," Journal of Public Policy and Marketing.

  • Nina Mazar, On Amir, and Dan Ariely(2008) "The Dishonesty of Honest People: A Theory of Self- Concept Maintenance," Journal of Marketing Research.

  • Max Bazerman and George Loewenstein(2001) "Taking the Bias out of Bean Counting," Harvard Business Review.

  • Maz Bazerman, George Loewenstein, and Don Moore(2002) "Why Good Accountants Do Bad Audits: The Real Problem Isn't Conscious Corruption. It's Unconscious Bias," Harvard Business Review.

  • Maurice Schweitzer and Chris Hsee(2002) "Stretching the Truth: Elastic Justification and Motivated Communication of Uncertain Information," Journal of Risk and Uncertainty.

  • Dan Ariely and Jonathan Levav(2000) "Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed," Journal of Consumer Research.

  • Richard Thaler and Shlomo Benartzi(2004) "Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings," Journal of Political Economy.

  • Eric J. Johnson and Daniel Goldstein(2003) "Do Defaults Save Lives?" Science, Vol. 302, 1338-1339.